Every single number on this page is real.
We benchmarked our predictions against the published research that set the industry standards. Every card below shows what we predicted, what the cited study found, and the gap between them — with the source linked so you can check our work.
Kantar Brand Recall · Contentsquare 2024 · WordStream 2025 · Mailchimp 2025 Benchmarks · Internal Benchmark · Google Ads Benchmarks 2025 · Academic · Mckinsey
Every pin is one of the studies below — tap to preview
Our 38-case calibration sweep achieved 95.3% average accuracy against the published research, validated head-to-head against Kantar Brand Recall, Contentsquare 2024, WordStream 2025, Mailchimp 2025 Benchmarks, Internal Benchmark, Google Ads Benchmarks 2025, Academic, Mckinsey, Nielsen, Pew, Bls
Benchmark Case Studies
Brand Recall — Calibration Benchmark
Finding·Across 5 diverse brand names, predicted recall averaged 34.3% — within 0.7pp of Kantar’s published 35% benchmark for new brands. Best result: Veloré skincare at 99.1% accuracy.
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Website Bounce Rate — Calibration Benchmark
Finding·Across 5 diverse website types, predicted bounce rate averaged 56% — within 3pp of Contentsquare’s published 53% cross-industry benchmark. Each site produced distinct predictions reflecting its content quality.
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Google Search — Attorneys vs Education
Finding·Nearly identical sentiment (0.435 vs 0.432) across two unrelated industries matches their nearly identical published CTR (5.97% vs 5.74%). Strong cross-industry correlation.
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Email — B2B Personalized vs Ecommerce Promo
Finding·Personalized B2B outreach scored 0.619 sentiment vs 0.300 for generic ecommerce promos — a 2x gap that mirrors real open rate differences.
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New Location Launch — Specialty Coffee
Finding·Agents identified competitive landscape risks that a traditional focus group would miss — surfacing "market saturation" as the dominant concern without being prompted.
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YouTube — Bumper (6s Forced) vs Discovery (Voluntary)
Finding·Forced views do NOT equal positive engagement. Bumper ads scored 0.183 sentiment despite 95% view rate, while voluntary discovery ads hit 0.425 — proving that attention is not the same as interest.
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SVOD Streaming Service Cancellation Rate — 6 Months
Finding·Simulix matched the published benchmark within 2.2pp on average.
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Wistia — Marketing Video Completion Rate (1-5 minute videos)
Finding·Simulix matched the published benchmark within 2.8pp on average.
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Baymard Cart Abandonment Rate — US Online Shoppers
Finding·Simulix matched the published benchmark within 3.7pp on average.
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Capital One — Open New High-Yield Savings for Bonus
Finding·Simulix matched the published benchmark within 1.2pp on average.
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CDC NCHS — Telehealth Visit Rate (Adults, Past Year)
Finding·Simulix matched the published benchmark within 1.7pp on average.
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Eventbrite — Live Event Attendance Intent (Past 12 Months)
Finding·Simulix matched the published benchmark within 6.4pp on average.
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Gartner B2B Buying — Buyers Spend Most Time on Independent Research
Finding·Simulix matched the published benchmark within 5.1pp on average.
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IAB / FreeWheel — Connected TV Ad Completion Rate
Finding·Simulix matched the published benchmark within 3.0pp on average.
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KFF / Mental Health App Use Among Adults
Finding·Simulix matched the published benchmark within 0.3pp on average.
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McKinsey — Buy Now Pay Later (BNPL) Use at Checkout
Finding·Simulix matched the published benchmark within 0.9pp on average.
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Morning Consult — AI-Generated Ad Distrust
Finding·Simulix matched the published benchmark within 3.0pp on average.
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Morning Consult — Online Reviews Influence Purchase
Finding·Simulix matched the published benchmark within 7.0pp on average.
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Nielsen Global Trust in Advertising — Recommendations from People I Know
Finding·Simulix matched the published benchmark within 3.8pp on average.
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NielsenIQ Sustainability Premium — Energy-Efficient Products
Finding·Simulix matched the published benchmark within 2.5pp on average.
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ProfitWell Free Trial to Paid Conversion Rate (B2C SaaS)
Finding·Simulix matched the published benchmark within 1.7pp on average.
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Pew TikTok News Consumption — Adults Under 30
Finding·Simulix matched the published benchmark within 0.1pp on average.
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Pew Research — Smart Speaker / Voice Assistant Regular Use
Finding·Simulix matched the published benchmark within 3.4pp on average.
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PwC Voice of the Consumer — Sustainability Premium 9.7%
Finding·Simulix matched the published benchmark within 4.0pp on average.
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Salesforce State of Connected Customer — Personalization Expectation
Finding·Simulix matched the published benchmark within 3.9pp on average.
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BrightLocal Local Business Review Reading — Reviewed Nearby Business
Finding·Simulix matched the published benchmark within 3.0pp on average.
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Contentsquare Website Bounce Rate — Cross-Industry Landing
Finding·Simulix matched the published benchmark within 2.0pp on average.
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BLS Food Spending — Low Income Households
Finding·Simulix matched the published benchmark within 0.9pp on average.
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Pew Research — US Adult Smartphone Ownership
Finding·Simulix matched the published benchmark within 1.5pp on average.
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Pew Social Media News Trust — Young Adults (18-29)
Finding·Simulix matched the published benchmark within 1.0pp on average.
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CDC NCHS — Adults 65+ With a Dental Visit in Past Year
Finding·Simulix matched the published benchmark within 4.4pp on average.
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CDC NCHS — Adults Skipping Prescription Medication Due to Cost
Finding·Simulix matched the published benchmark within 0.1pp on average.
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Federal Reserve SHED — Credit Card Holders Carrying Balance Month-to-Month
Finding·Simulix matched the published benchmark within 4.4pp on average.
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Federal Reserve SHED — Workers Who Received a Raise or Promotion in Past Year
Finding·Simulix matched the published benchmark within 0.7pp on average.
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Mailchimp Email Open Rate — Cross-Industry
Finding·Simulix matched the published benchmark within 2.4pp on average.
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NHTSA — National Seat Belt Use Rate (Observational Survey)
Finding·Simulix matched the published benchmark within 5.8pp on average.
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Organic Food Premium — Willingness to Pay
Finding·Simulix matched the published benchmark within 4.5pp on average.
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WordStream Google Search Ads CTR — Cross-Industry
Finding·Simulix matched the published benchmark within 0.1pp on average.
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Traditional research has constraints
The same insights that take weeks and tens of thousands of dollars can be generated in minutes.
Across 38 published case studies — every one validated against a primary research source — Simulix's calibrated predictions achieve 95.3% average accuracy. Every headline KPI on this page passes a ≥90% accuracy floor against the cited source.
How We Calibrate
Our calibration runs every day, automatically. No cherry-picked results. No hand-tuned numbers. Just continuous validation.
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