Know how your market will react.
Before you bet on it.
Deploy a calibrated population that thinks like the people you’re trying to reach. Watch them respond to your pricing, your campaign, your product, your site. Adjust before a single dollar moves.
60 seconds · No signup · No card
Every response comes from a real person
Meet one of them.
Each simulated consumer carries a full profile — age, household income, education, commute, life stage, interests, spending patterns, and more. Every reaction you’ll see comes out of that profile.
Maria Santos, 28
Suburban Austin · Early career
Occupation
Marketing Manager
Household income
$82k
Lives in
Round Rock, TX
Household
Partnered, no kids
Education
Bachelor's
Commute
22 min by car
Interests
Specialty coffee, hiking, live music
Tech adoption
Early adopter
Life stage
Pre-family, urban-adjacent
Nothing one-dimensional. Nothing templated.
Now populate your market
A full population — matched to who actually lives in your target area.
The population that lands mirrors your market the way it actually is: age distributions, household structures, income ranges, life stages, interests, spending patterns. If your area skews young, professional, and single-income, the simulation does too.
Watch the market react
Each voice comes from a full profile — not a template.
Agents react in character. Their reasoning reflects who they are — the data you saw on the previous card, multiplied out. Same scenario, very different responses, because very different people.
“I'd be there opening week. Round Rock needs a real coffee shop — the chains are awful and the small roasters all quit by 2pm.”
Maria Santos · 28 · Marketing Manager
Young Professionals · 89%
Why they said that
“Love your Austin location. But parking on La Frontera is already a nightmare — would you grab the old bank lot instead?”
James Chen · 34 · Software Engineer
Tech Commuters · 66%
Why they said that
“We already have three coffee shops in walking distance. Unless you're doing something different, I'll stick with what I know.”
Lena Müller · 52 · School Administrator
Families + Established Residents · 30%
Why they said that
The pushback a focus group won’t give you
Nothing softened. Nothing filtered.
Agents won’t try to be polite. We aggregate every objection, rank by how many people raised it, and hand you a list of the reasons your population will actually drag their feet.
Parking on La Frontera is already saturated
Over-concentration of coffee shops in the area
Price point too high for the target demographic
Unclear differentiation from local competitors
Each objection comes back with a tested counter-message, ready to run in your next touchpoint.
The verdict, two minutes in
An answer your gut can’t give you.
Strong pull from young professionals and tech commuters; families are lukewarm. Solve the parking objection and it ships.
Predicted foot traffic vs your existing store
72%
Graded against every validated benchmark in our calibration library. Every number above is traceable — click into the full report to see which segment drove each score.
The engine never sleeps.
Markets shift. Consumer behaviour drifts. New categories open. Our engine recalibrates itself continuously so every simulation you run reflects today’s reality — not last quarter’s.
Validated today
38
studies we’re grading ourselves against — and counting.
Average accuracy
95.3%
across every validated prediction — the number we hold ourselves to.
Your simulation inherits every improvement — automatically.
You just watched one. Here’s everything else you can test.
Same calibrated population. Same engine. Any decision.
Price tests
"$29 vs $49/mo for our SaaS tool"
Ad creative
"Which of these 3 Meta ads wins?"
Email campaigns
"Subject line + body for our Q2 launch"
Direct mail
"EDDM postcard to 7 ZIPs near the dealership"
Website copy
"Our new homepage hero — does it convert?"
Product launches
"Will this new feature resonate with enterprise buyers?"
Community / policy
"Support for a proposed zoning change on Main St"
Brand perception
"How does our rebrand read vs our category?"
Your move
Stop guessing.
Know.
Type any decision. Watch your market answer in 60 seconds.
Run my first simulationFree · No signup · No card
The question isn’t whether your next launch will work. It’s whether you’ll know — before you bet on it.